Politech is the oldest Internet resource devoted to politics and technology. Launched in 1994 by Declan McCullagh, the mailing list has chronicled the growing intersection of law, culture, technology, and politics. Since 2000, so has the Politech web site.

Previous Politech message:
http://www.politechbot.com/2005/11/01/forbes-runs-a/

-------- Original Message --------
Subject: Re: [Politech] Forbes runs a stunning series of articles 
onfightingbloggers [fs]
Date: Tue, 01 Nov 2005 14:02:19 -0500
From: James Maule <Maule@law.villanova.edu>
To: <declan@well.com>

How to Avoid Being BlogBashed:

1. Create quality products and services.

2. Sell what you advertise.

3. Make certain your products and services do what they claim to do.

4. Fully test and study your products and services before offering them 
for sale.

5. Disclose all risks posed to purchasers of your products and services.

6. Tell the truth.

7. Fulfill your warranty promises.

8. Don't cut corners.

9. Comply with all applicable laws and regulations.

10. Don't try to buy influence.

Follow those principles and the bloggers won't have any reason to bash 
nor will they have anything or anyone to bash. They might even begin 
singing your praises without having to be paid to do so. As for the 
idiot bloggers who in turn lie, take the high road. Sue them. Don't get 
down into their gutter. You'll get just as dirty.

Jim Maule
Villanova University School of Law

Posted by Declan McCullagh on Nov 02, 2005 in category free-speech

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The Politech general information pages and photographs are copyrighted by Declan McCullagh. Original posts distributed to the mailing list are licensed under a Creative Commons License.